Frivolous Purchases and You

If you’ve read the tech news lately, you’ll know that Apple is going to release it’s Apple Watch on April 24th in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US. The most surprising and talked about subject about the release was the price on it’s Edition series of watches, which will range in price from $10,000 to $17,000. These watches are made of 18-karat gold which Apple claims to be developed to be “twice as hard as standard gold” and sport the sapphire screen. While these watches look “nice” they are certainly still pieces of technology. The funny thing about technology is that it depreciates much faster than other durable goods – faster than a mahogany piece of furniture, for example. I’d expect digital technology products to depreciate faster than mechanical products of a similar type (for example a Rolex watch).

If one spends $17,000 on a Apple Watch – a watch that starts out at around $350, then one should expect the rest of the watch to be worth at least $16,000 – which it is not. You’d be able to buy more than 12 ounces of gold for this price. The gold portion of the watch is not described to be compatible with newer versions of the hardware, so when the Apple Watch 2 comes out the value of your watch probably goes down by around $10,000!

As someone concerned with you making the most of your money, while still enjoying life, I would not suggest buying a Apple Watch Edition. Go ahead and splurge a few hundred dollars on a piece of technology if if will, but $17,000 is a fools purchase.

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